The concept means that an organization strives to satisfy consumer needs while achieving its goals.

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explanation:

marketing concept

Explanation: by adjusting the 4Ps of marketing mix viz, product, price, promotion and place, an organization can attempt to achieve its goals while satisfying customers' needs.

marketing concept

Explanation: by adjusting the 4Ps of marketing mix viz, product, price, promotion and place, an organization can attempt to achieve its goals while satisfying customers' needs.



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