There are four types of market segmentation
1. Demographic – segments a population based on age, gender, size of family, earnings, work, religion, ethnic race, and nationality.
2. Behavioral –segments on the basis of their behavior, usage and decision-making pattern.
3. Psychographic - uses people’s lifestyles, their activities, and interests
4. Geographic - uses location as basis
From the given definitions, Sunny Pet uses the demographic type of segmentation.
Pendergraff Pet Supplies used demographic segmentation it is type of segmentation which based on variables like age, race, gender , income, religion and to some extent education too , such type of segmentation is very beneficial for research purposes, for organization targets specific class or group in simple it provide assistance in marketing campaign.
The market is been divided as per income, race, age, religion and family size, this is usage of the demographic segmentation.