the definition of a small business is an independently owned and operated company that is limited in size and in revenue depending on the industry. a local bakery that employs 10 people is an example of a small business. a manufacturing facility that employees less than 500 people is an example of a small business.
Novelty Communication Apprehension
In communication, the anxiety that develops as a result of being put in communication environments, contexts or situations that are new to the individual is known as novelty communication apprehension.
It is important to note that novelty communication apprehension also affect people who are used to public speaking. The contexts 'new environment and impromptu' are the trigger for this type of apprehension and a way to reduce it is to find opportunities to interact and speak at multiple platforms.
Ben knows his other employees, but the communication environment that puts him in charge of an impromptu brief creates a new circumstance and context for formal communication that he is not used to and as such it will likely cause him apprehension.