Direct marketing works as a set of strategies whose objective is to promote the promotion of a company's products and services through direct contact with its potential audience.
It is a user-friendly strategy that translates into positive results for maintaining business / consumer interactions, creating brand satisfaction and value. Some examples of direct marketing are: telemarketing, telesales, direct mail, email marketing and others.
In order to be an effective strategy the company must select the target audience according to their needs, identify which approach will be most compatible with the internal strategy of the organization and identify marketing tools that translate the organizational values and objectives.
(A) Direct marketing
The direct marketing is one of the type of promotional communication or advertising where the organization directly communicate with the consumer or customers about the product in the market.
By using this technique we can easily promote the company products and the services in the market. It is one of the best technique used by an organization for promoting the goods and the services.
According to the given question, the promotional mix is refers to the direct marketing that helps in maintaining the customer relationship and also obtain immediate response for the product.
Therefore, Option (A) is correct answer.