Advertisers might try to bridge the cultural gap by appealing to the Target market
Advertising the same campaign globally but in different local languages is to stick to the values, culture and lifestyle of the local countries. Each region has its own culture specifics. It is significant that the advertisement is understandable for the target audience which is the main motive of the campaign.
By utilizing the local languages and culture in marketing can reduce the cultural gap with the target market to sell the product. It is necessary to adopt to localisation in campaigns to create a successful market campaign.
Of all the managers, managers of global social media campaigns are the ones who need to be most aware of the cultures in the countries in which they operate.