Media uses Propaganda to influence its audience, to encourage them to response to a variety of messages that could be personal, business, political, etc where they hope to achieve a goal (e.g. selling something) with an audience hearing their message. They try to provoke a response through a point.
Based on the information provided within the question it can be said that the term being mentioned is called Propaganda. This is information spread by the media in order to further their agenda or viewpoint. It is done so by pushing their position and presenting various carefully selected information to support their stance. This information may or may not be factual.